DECA Sports and Entertainment Marketing Practice Exam

The term that describes what a business offers customers to meet their needs is "Product." A product can refer to a tangible good or an intangible service that fulfills a need or desire for the consumer. When businesses design their offerings, they consider the specifications, features, and benefits that will appeal to their target market.

In the context of marketing, understanding what a product is and how it relates to customer needs is fundamental. Businesses aim to create products that not only satisfy consumer demand but also offer value in terms of usability, quality, and innovation. This definition encompasses both physical items—like electronics or clothing—and intangible services—like consulting or entertainment—that fulfill customer requirements.