In a marketing context, what is the role of exhibitors?

In the context of marketing, exhibitors primarily focus on showcasing their products, services, or content to an audience, typically at events such as trade shows, conventions, or film festivals. The role of exhibitors involves directly engaging with potential customers or attendees, which often includes selling tickets for events or screenings, as well as presenting films to attract viewers and generate interest.

Selling tickets and showing films are fundamental activities for exhibitors in the entertainment industry. This not only helps to promote their specific works, but also increases visibility and potential revenue streams. By facilitating access to their films and related experiences, exhibitors play a crucial role in connecting the audience with the content, enhancing audience engagement, and contributing to the overall success of the event.

While creating films, sponsoring events, and conducting research are important activities in the broader film and entertainment marketing landscape, they do not specifically capture the essence of what exhibitors do at events focused on showcasing films or content.