DECA Sports and Entertainment Marketing Practice Exam

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Prepare for the DECA Sports and Entertainment Marketing Exam. Study with flashcards and multiple choice questions, each question includes hints and explanations. Get ready for success!

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What are ticket brokers known for?

  1. Buying and reselling tickets without guarantee

  2. Purchasing tickets for events before they are on sale

  3. Legally buying and reselling tickets while guaranteeing authenticity

  4. Taking commission from ticket sales

The correct answer is: Legally buying and reselling tickets while guaranteeing authenticity

Ticket brokers are recognized for their role in the secondary market where they buy tickets and resell them, typically assuring consumers of the authenticity of those tickets. They provide a layer of confidence to buyers who may be concerned about the legitimacy of tickets obtained from other sources, especially in an era where counterfeit tickets can be prevalent. By guaranteeing authenticity, ticket brokers help to facilitate a safer purchasing experience for fans looking to attend events. This assurance often comes with regulations or industry standards, ensuring that the tickets sold are valid for entry to the event. Therefore, ticket brokers not only engage in the buying and reselling of seats but also build reputation and trust through their commitment to authenticity, which is a key factor for consumers when purchasing tickets in the secondary market.