DECA Sports and Entertainment Marketing Practice Exam

What do we call individuals who use a mobile app frequently within a specified time frame?

1. Frequent users

2. Loyal users

3. Occasional users

4. New users

The correct answer is: Loyal users

The term for individuals who use a mobile app frequently within a specified time frame is "loyal users." This designation goes beyond mere frequency of use; it also suggests a level of commitment and preference for the app compared to others. Loyal users typically show consistent engagement, which can include using the app regularly, returning to it over time, and often recommending it to others. Frequent users may simply denote individuals who use the app often, but they do not necessarily express an emotional connection to the app. Occasional users, conversely, use the app less frequently and may not display a strong relationship with it. New users are individuals who have recently downloaded or signed up for the app and might not have established a usage pattern yet. Thus, loyal users embody a deeper level of interaction and dedication to the app, reflecting not only how often they use it but also their ongoing engagement and satisfaction.