DECA Sports and Entertainment Marketing Practice Exam

What does a bait and switch tactic involve?

1. Promising a free product

2. Advertising a low-priced item that is unavailable

3. Offering discounts on popular items

4. Creating bundle deals for multiple products

The correct answer is: Advertising a low-priced item that is unavailable

A bait and switch tactic involves advertising an attractive, low-priced item to draw consumers in, but when they arrive, the product is either unavailable or not offered as advertised. This tactic aims to lure customers with the initial offer and then direct them toward purchasing a different, typically more expensive product or service. This strategy is considered deceptive because it misrepresents the availability and pricing of the advertised product. It capitalizes on consumer interest in a bargain and creates an opportunity to upsell or promote alternative products that may not have drawn the same level of interest initially. The other options represent marketing strategies that may ethically encourage sales without misleading consumers. Offering free products, discounts, or bundle deals can attract customers without the deceptive implications inherent in bait and switch methods.