DECA Sports and Entertainment Marketing Practice Exam

What does a press release primarily provide?

1. Insight into product pricing strategies

2. Basic information like who, what, when, where, and why

3. Confidential company financials

4. Customer feedback on services

The correct answer is: Basic information like who, what, when, where, and why

A press release primarily serves to communicate essential information to the media and the public. It succinctly contains details about an event, announcement, or new product, capturing the fundamental aspects of who is involved, what the announcement is, when and where it will take place, and the underlying motivations or purposes behind it—all encapsulated in one informative document. This structured approach allows journalists to quickly gather key facts, making it easier for them to cover the story accurately without needing extensive clarification or background information. The effectiveness of a press release lies in its ability to relay this basic yet crucial information, which can then be elaborated on by reporters in their coverage. In contrast, the other options do not align with the primary purpose of a press release. For example, insights on pricing strategies or confidential financial data are not typically shared in this format, as press releases focus on public-facing information rather than sensitive internal data or consumer feedback.