DECA Sports and Entertainment Marketing Practice Exam

What does an agent contract specify?

1. Terms of employment for a sports team

2. An agreement allowing representation in marketing

3. Guidelines for promotional activities

4. Legal rights of a celebrity's brand

The correct answer is: An agreement allowing representation in marketing

An agent contract specifies an agreement that allows an agent to represent an individual, such as an athlete or celebrity, in marketing and related activities. This contract outlines the extent and nature of the agent's authority to negotiate deals on behalf of the client, including endorsement agreements, sponsorships, and other promotional opportunities. It establishes the working relationship between the agent and the client, including terms regarding commissions and responsibilities. The other options do not fully capture the essence of what an agent contract entails. While terms of employment for a sports team may be included in a different type of agreement, agent contracts specifically focus on representation in marketing efforts. Furthermore, guidelines for promotional activities relate more to how events or marketing strategies are conducted rather than the representation itself. The legal rights of a celebrity's brand concern intellectual property rights and brand management, which are typically outlined in other legal documents rather than a standard agent contract. Thus, the correct answer accurately reflects the primary function of an agent contract within the context of sports and entertainment marketing.