DECA Sports and Entertainment Marketing Practice Exam

What does customer management involve?

1. Building a customer base and scheduling time with them

2. Managing employee performance related to customer service

3. Creating advertisements targeted at customers

4. Tracking customer purchases over time

The correct answer is: Building a customer base and scheduling time with them

Customer management involves a comprehensive approach to engaging and nurturing relationships with customers over time. The first option emphasizes the importance of building a customer base, which is crucial for any business looking to establish a loyal following. This entails not just acquiring new customers but also maintaining and developing existing relationships. Scheduling time with customers is an integral part of this process, as it allows for personalized communication and understanding of their needs. In this context, effective customer management goes beyond mere transactions; it focuses on fostering connections that can lead to long-term loyalty and satisfaction. While tracking customer purchases, managing employee performance, and creating advertisements are related aspects of business operations, they do not encapsulate the broader scope of customer management. Overall, successful customer management weaves together relationship building, direct engagement, and strategic planning for customer retention.