DECA Sports and Entertainment Marketing Practice Exam

What does distribution refer to in marketing?

1. The analysis of customer demographics

2. The methods used to dispose of products

3. The locations and methods to make products available

4. The pricing strategies of products

The correct answer is: The locations and methods to make products available

Distribution in marketing refers to the locations and methods used to make products available to consumers. It encompasses a range of activities, including selecting the right channels through which products will be sold, ensuring that products are delivered to the right places, and determining how products will reach the end user. This can involve decisions about using retailers, wholesalers, or direct sales, as well as logistics for supply chain management. This comprehensive approach ensures that the product is accessible to the target market when and where they want it. Effective distribution is crucial for maximizing sales potential and satisfying customer needs, ultimately contributing to the overall success of a marketing strategy.