DECA Sports and Entertainment Marketing Practice Exam

What does gross roots marketing involve?

1. Marketing on a national level

2. Global marketing strategies for large companies

3. Marketing activities focused on the local community

4. Mass advertising through television and radio

The correct answer is: Marketing activities focused on the local community

Gross roots marketing focuses specifically on engaging with and appealing to the local community. This approach involves creating marketing strategies that resonate with the needs and preferences of a small, localized audience. Rather than employing broad, sweeping marketing tactics that address a wide audience, grass roots marketing emphasizes community involvement and participation. This can manifest in various forms, such as supporting local events, collaborating with local businesses, or tailoring messaging to reflect the interests of residents. By establishing a strong connection with the community, brands can foster loyalty, enhance customer engagement, and create a more personalized customer experience. The other options describe broader marketing strategies that do not align with the intimacy and locality inherent in grass roots marketing, which is focused on building relationships at the community level rather than at a national or global scale.