DECA Sports and Entertainment Marketing Practice Exam

What does the release date of a film signify?

1. The day marketing begins

2. The day a film is first shown in theaters

3. The date the film is produced

4. The day tickets go on sale

The correct answer is: The day a film is first shown in theaters

The release date of a film signifies the moment it is first shown in theaters. This date is critical because it marks the official availability of the film to the public, leading to the start of box office sales and audience access. Understanding the release date is essential for marketing strategies, as it aligns promotional activities and builds anticipation leading up to this significant event. While marketing may indeed begin before the release date to generate buzz, the actual release signifies when viewers can finally experience the film in theaters. Likewise, the production date refers to when the film was made, which is separate from when it is available to audiences. The day tickets go on sale can vary and may occur before or after the actual release date, depending on the strategy of the film's distribution.