DECA Sports and Entertainment Marketing Practice Exam

What does the term "Cable Bundle" refer to in the context of television services?

1. A group of TV channels sold as a package for one monthly price

2. A service plan for high-speed internet access

3. A type of promotional offer for new subscribers

4. A program allowing viewers to customize their channel selection

The correct answer is: A group of TV channels sold as a package for one monthly price

The term "Cable Bundle" refers to a group of TV channels sold as a package for one monthly price. This concept originated as a way for cable providers to offer consumers a variety of channels at a more economical rate than purchasing individual channels separately. By bundling multiple channels together, cable services can provide a diverse array of content that appeases different viewing preferences, making it more appealing for consumers who enjoy a variety of programs. This approach also benefits cable providers as it encourages more subscribers by simplifying the purchasing decision and offering perceived value through collective pricing. The other options do not accurately capture the essence of a cable bundle. High-speed internet service plans, promotional offers for new subscribers, and customization programs for channel selection do not represent the bundled nature of channel offerings that the term "cable bundle" specifically describes.