What does the term "Cable Bundle" refer to in the context of television services?

Prepare for the DECA Sports and Entertainment Marketing Exam. Study with flashcards and multiple choice questions, each question includes hints and explanations. Get ready for success!

The term "Cable Bundle" refers to a group of TV channels sold as a package for one monthly price. This concept originated as a way for cable providers to offer consumers a variety of channels at a more economical rate than purchasing individual channels separately. By bundling multiple channels together, cable services can provide a diverse array of content that appeases different viewing preferences, making it more appealing for consumers who enjoy a variety of programs. This approach also benefits cable providers as it encourages more subscribers by simplifying the purchasing decision and offering perceived value through collective pricing.

The other options do not accurately capture the essence of a cable bundle. High-speed internet service plans, promotional offers for new subscribers, and customization programs for channel selection do not represent the bundled nature of channel offerings that the term "cable bundle" specifically describes.

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