DECA Sports and Entertainment Marketing Practice Exam

What does the term 'tactics' refer to in a business context?

1. Long-term planning

2. Financial forecasts

3. Specific actions taken to implement a strategy

4. Market segmentation

The correct answer is: Specific actions taken to implement a strategy

In a business context, the term 'tactics' refers to the specific actions taken to implement a strategy. Tactics are the detailed steps or methods that businesses employ to achieve the objectives set out in their overall strategy. For instance, if a company's strategy is to increase market share, the tactics might include targeted marketing campaigns, promotions, or adjustments in pricing. Tactics are usually short-term and can be adjusted as needed based on performance and feedback, making them crucial for the day-to-day operations and effectiveness of a business strategy. This operational focus distinguishes tactics from broader strategic planning, which involves setting long-term goals and directions without getting into the granular details of execution.