What does 'time shifting' refer to in media consumption?

Time shifting refers to the practice of recording live broadcasts so that they can be watched at a later time. This concept has become increasingly relevant with the advent of DVRs (Digital Video Recorders) and streaming services, which allow viewers to watch shows when it is most convenient for them rather than being tied to the original broadcast schedule. The flexibility afforded by time shifting has transformed how audiences consume media, enabling them to catch up on missed episodes or binge-watch series at their leisure. This practice highlights a shift in consumer behavior, moving away from traditional, scheduled viewing habits to a more personalized approach to content consumption.