DECA Sports and Entertainment Marketing Practice Exam

What is a firm that contracts with the venue on behalf of the performers called?

1. Event Coordinator

2. Venue Manager

3. Box Office

4. Performance Agency

The correct answer is: Box Office

The correct answer identifies a firm that contracts with the venue on behalf of the performers as a Performance Agency. This entity typically acts as an intermediary, negotiating contracts and terms for entertainers, artists, or performers with the venue, ensuring that all parties are satisfied with the arrangements made for the event. Performance Agencies handle various logistical aspects, including booking dates, loading and unloading equipment, and coordinating the performance's overall execution. In contrast, an Event Coordinator is generally focused on managing all aspects of an event but may not specifically deal with contractual agreements at the same level as a Performance Agency. A Venue Manager oversees the operations and maintenance of the venue itself rather than representing performers. Meanwhile, the Box Office handles ticket sales and customer service related to the event but is not involved in the contractual negotiation process between the performers and the venue.