DECA Sports and Entertainment Marketing Practice Exam

What is a promotional plan that combines various sales and marketing strategies?

1. Affiliate

2. Ancillary product

3. Integrated marketing plan

4. Amateur athlete

The correct answer is: Integrated marketing plan

An integrated marketing plan is a comprehensive approach that unifies various promotional strategies to create a cohesive marketing effort. This type of plan ensures that all elements of marketing—such as advertising, public relations, digital marketing, and sales promotions—work together harmoniously to achieve common goals. By combining multiple strategies, the integrated marketing plan allows for consistent messaging across different channels, which can enhance brand recognition and customer engagement. For example, when a sports team launches a new merchandise line, an integrated marketing plan might include social media promotions, email marketing campaigns, in-event advertising, and partnerships with influencers or brands. This holistic approach ensures that the target audience receives the same message across different platforms, ultimately increasing the effectiveness of the marketing efforts. The other options represent different concepts that do not embody the combination of various sales and marketing strategies in the same integrative way. An affiliate likely refers to a specific type of partnership rather than a comprehensive marketing approach. An ancillary product pertains to secondary products that support a main product or service, while an amateur athlete doesn't relate to promotional strategies in a marketing context.