DECA Sports and Entertainment Marketing Practice Exam

What is a trademark associated with specific movement called?

1. Soundmark

2. Motionmark

3. Logomark

4. Brandmark

The correct answer is: Motionmark

A trademark associated with specific movement is referred to as a motionmark. This type of trademark is used to protect the unique and distinctive animated elements that are part of a brand's identity. Motionmarks can include animations related to logos or icons that are easily recognizable and convey a brand's message or values through their motion. This adds a dynamic aspect to branding that can enhance brand recognition and recall. On the other hand, soundmarks refer to distinctive sounds associated with a brand, logomarks relate to static visual logos, and brandmarks encompass any symbol or design that represents the brand without text. While these other types of trademarks focus on different sensory aspects, a motionmark specifically targets the movements that become synonymous with a brand, thereby distinguishing it in a competitive market.