DECA Sports and Entertainment Marketing Practice Exam

What is an ancillary product?

1. A product unrelated to the core product

2. A primary service offered by a business

3. A product related to or created from the core product

4. An advertisement for a core product

The correct answer is: A product related to or created from the core product

An ancillary product is defined as a product that is related to or created from the core product, further enhancing the overall customer experience and offering additional value. In the context of sports and entertainment, these products often serve to complement the primary offerings. For example, in the sports industry, an ancillary product could be merchandise such as jerseys, hats, or memorabilia associated with a specific team or athlete. In entertainment, this could include soundtracks, merchandise based on movies, or even video games that expand on film franchises. By creating ancillary products, businesses can increase their revenue, engage their customers more deeply, and enhance brand loyalty, as fans often want to experience their favorite teams or franchises beyond just attending a game or viewing a film. This understanding underscores the value of ancillary products in building a well-rounded marketing strategy that leverages the popular appeal of a core offering.