DECA Sports and Entertainment Marketing Practice Exam

What is an entertainment franchise?

1. A series of related products or services

2. A single performance or event

3. A company focused on selling food and beverages

4. A non-profit organization promoting arts

The correct answer is: A series of related products or services

An entertainment franchise is accurately defined as a series of related products or services that are connected through a common theme or brand. This typically includes various forms of media, such as movies, television series, books, and merchandise that expand the franchise's reach and influence. For example, a successful movie series may lead to the creation of video games, toys, and even theme park attractions, all of which are tied to the original film's brand. In contrast, options that define a single performance or event, focus solely on food and beverages, or refer to non-profit organizations do not capture the essence of what constitutes an entertainment franchise. These alternatives fail to encompass the broad and interconnected nature of franchises that extend beyond just one type of product or service, highlighting the significant impact and potential for brand expansion within the entertainment industry.