DECA Sports and Entertainment Marketing Practice Exam

What is an example of a characteristic included in demographics?

1. Consumption preferences

2. Marital status

3. Corporate profit levels

4. Market growth rates

The correct answer is: Marital status

Demographics refer to statistical data relating to the population and particular groups within it, often used in marketing to understand target audiences. Marital status is a direct example of a demographic characteristic as it provides insight into the personal and social attributes of a population. It helps marketers segment their audience based on relationship status, which can significantly influence consumer behavior and preferences in various industries such as retail, housing, and entertainment. The other options focus on different areas: consumption preferences relate to individual choices rather than population statistics, corporate profit levels pertain to the financial performance of businesses, and market growth rates indicate the potential increase in a market over time. While they are essential for overall market analysis, they do not qualify as demographic characteristics.