DECA Sports and Entertainment Marketing Practice Exam

What is cross-promotion?

1. Promoting two products simultaneously within one market

2. Utilizing different marketing platforms for a single product

3. Communication where one industry relies on another to promote its products

4. Offering discounts on related items purchased together

The correct answer is: Communication where one industry relies on another to promote its products

Cross-promotion refers to the strategy where one industry or company partners with another to leverage each other’s customer base and promote their respective products. This practice creates a mutually beneficial partnership, amplifying reach and increasing the visibility of both products to potentially new customers. By relying on each other's marketing efforts, both entities can gain access to complementary audiences, enhancing the effectiveness of their promotional campaigns. The other options, while related to marketing tactics, do not fully capture the essence of cross-promotion. The first choice focuses solely on promoting two products within the same market, which does not necessarily imply a partnership. The second option highlights the utilization of different marketing platforms for a single product, but that speaks more to marketing strategy than to any collaborative effort between different industries. The fourth option discusses discounts on related items but is more about pricing strategy than the promotional collaboration that defines cross-promotion.