DECA Sports and Entertainment Marketing Practice Exam

What is Native Advertising?

1. Ads that are targeted to specific demographics

2. Promotional content that looks like editorial content

3. Informative commercials aired during programming

4. Sponsored posts on social media platforms

The correct answer is: Promotional content that looks like editorial content

Native advertising refers to promotional content designed to blend seamlessly with the surrounding editorial content, making it less intrusive and more engaging to the audience. This type of advertising usually takes on the form of articles, videos, or social media posts that mimic the style and format of the platform where they appear. Because native ads are crafted to match the look and feel of the environment in which they appear, they can effectively capture consumers' attention without the typical advertising distractions. This approach is utilized to enhance user experience and increase the likelihood of engagement with the content, as it feels less like an advertisement and more like valuable information or entertainment. The other choices might reflect various aspects of marketing and advertising but do not accurately encapsulate the essence of native advertising. For example, while targeted ads focus on demographics, and sponsored posts exist on social media, they do not inherently possess the characteristic of blending in with editorial content.