DECA Sports and Entertainment Marketing Practice Exam

What is price lining?

1. Analyzing the costs of production

2. Selling all goods in a product line at specific price points

3. Setting prices based on competitor analysis

4. Discounting prices to increase sales volume

The correct answer is: Selling all goods in a product line at specific price points

Price lining refers to a pricing strategy where a company sets different price points for various products within the same product line. This method allows businesses to offer a range of products at multiple price levels, making it easier for consumers to choose the product that fits their budget and needs. By establishing specific price points, a business can simplify the buying process for customers and effectively convey the value differences among the products offered. The effectiveness of price lining lies in its ability to attract various customer segments, as customers can see clear distinctions in pricing that correlate with differing features or quality levels. This strategy helps businesses maximize their revenue by catering to different price-sensitive buyers who may have varying willingness to pay for additional features or higher-quality options. The other choices do not capture the essence of price lining. Analyzing production costs is a fundamental part of pricing strategy but does not define price lining itself. Setting prices based on competitors is a different pricing strategy known as competitive pricing, while discounting prices to increase sales volume reflects a strategy focused on short-term sales tactics rather than the structured approach of price lining.