DECA Sports and Entertainment Marketing Practice Exam

What is the primary aim of promotional advertising?

1. To create a favorable public opinion

2. To increase awareness of products

3. To sell an item being promoted

4. To build relationships with the media

The correct answer is: To sell an item being promoted

The primary aim of promotional advertising is to sell an item being promoted. This type of advertising focuses specifically on driving immediate action from consumers, encouraging them to purchase the product or service at hand. In this context, promotional advertising serves as a direct stimulus, designed to spur interest and lead to sales conversions. While increasing awareness of products is a component of advertising in general, the central objective of promotional advertising zeroes in on the transactional aspect, aiming to convert that awareness into action. Likewise, while creating favorable public opinion and building relationships with the media are important components of broader marketing strategies, they are not the primary focus of promotional advertising, which is fundamentally concerned with boosting sales directly. This clarity on its transactional goal distinguishes promotional advertising from other forms of marketing communication.