DECA Sports and Entertainment Marketing Practice Exam

What is the primary focus of niche travel?

1. Recreational travel for large groups

2. Travel planned around special interests

3. Travel that offers the lowest prices

4. Travel to popular tourist destinations

The correct answer is: Travel planned around special interests

Niche travel is characterized by its focus on catering to specific tastes, interests, or activities that appeal to a particular market segment rather than the general population. This type of travel often revolves around special interests, such as adventure tourism, culinary experiences, cultural immersion, eco-tourism, or wellness retreats. By targeting these unique interests, niche travel provides personalized experiences that can enhance the enjoyment and engagement of travelers who are passionate about these specific areas. The other options do not align with the concept of niche travel. Recreational travel for large groups tends to focus on standardized experiences that may not cater to individual interests. Travel that offers the lowest prices is more about cost savings than addressing specific interests. Finally, travel to popular tourist destinations typically aims at mass market appeal rather than narrowing down on specialized interests, which is the essence of niche travel.