DECA Sports and Entertainment Marketing Practice Exam

What is the primary focus of promotional activities?

1. Increasing the market share of a product

2. Expanding the business into new markets

3. Enhancing brand familiarity and customer engagement

4. Establishing relationships with suppliers

The correct answer is: Enhancing brand familiarity and customer engagement

The primary focus of promotional activities is to enhance brand familiarity and customer engagement. Promotional activities are designed to communicate information about a product or service to potential customers, thereby increasing awareness and interest in the brand. By effectively engaging with customers through various promotional strategies—such as advertising, public relations, social media campaigns, and special events—businesses aim to create a positive perception of their brand. This heightened awareness not only fosters stronger connections with current and potential customers but also encourages consumer loyalty over time. While increasing market share and expanding into new markets are important business objectives that can be supported by effective promotions, the underlying goal of these efforts revolves around making customers aware of and interested in the brand, ultimately leading to increased engagement. Establishing relationships with suppliers is a separate business function focused more on supply chain management and does not directly relate to promotional activities targeting customers.