DECA Sports and Entertainment Marketing Practice Exam

What is the primary purpose of trailers in movie marketing?

1. To summarize the entire film

2. To create excitement and anticipation for upcoming movies

3. To provide critical reviews

4. To introduce movie buff clubs

The correct answer is: To create excitement and anticipation for upcoming movies

The primary purpose of trailers in movie marketing is to create excitement and anticipation for upcoming movies. Trailers are designed to generate interest and entice audiences to view the film by showcasing its key scenes, characters, and unique elements. They often highlight the movie's tone and themes, using compelling visuals and sound to draw viewers in, thus building a connection before the film's release. While some may think that trailers summarize the entire film, they typically focus on important moments and thematic hints rather than providing a complete storyline, ensuring audiences remain curious and invested in what happens next. Critical reviews and movie buff clubs, while they play roles in the broader marketing strategy, do not capture the primary function of a trailer, which is fundamentally about excitement and promoting audience anticipation. This strategic approach to marketing is critical for a movie’s success at the box office.