DECA Sports and Entertainment Marketing Practice Exam

What is the process of putting a marketing plan into action called?

1. Execution

2. Implementation

3. Operation

4. Activation

The correct answer is: Implementation

The process of putting a marketing plan into action is referred to as implementation. This term specifically describes the phase where strategies and tactics outlined in the marketing plan are executed. Implementation involves coordinating resources, assigning responsibilities, and ensuring that all components of the plan are carried out effectively to achieve the desired marketing objectives. Execution, while it may seem similar, often pertains to the act of carrying out tasks but doesn't encompass the broader context of the entire planning and operational steps that implementation involves. Operation focuses more on the day-to-day activities of running a business or a department rather than the specific actions taken on a marketing plan. Activation can refer to starting or initiating a particular campaign or activity, but it does not fully capture the continuous and comprehensive actions involved in implementing a marketing strategy. Thus, implementation is the most appropriate term to describe the overall process of executing a marketing plan.