DECA Sports and Entertainment Marketing Practice Exam

What is the result of frequency in marketing terms?

1. Increased Engagement

2. Brand Loyalty

3. Higher Sales

4. Customer Reach

The correct answer is: Increased Engagement

Frequency in marketing refers to the number of times a specific audience is exposed to a marketing message over a specific period. When the frequency of exposure is increased, it typically leads to greater engagement from the audience. This occurs because repeated interaction with a brand's message helps to reinforce the brand in the consumer's mind, making it more familiar and potentially increasing interest. Engagement can manifest in various forms, such as clicks on ads, interactions on social media, or participation in promotions. This kind of repeated exposure fosters a relationship between the consumer and the brand, which can be crucial in capturing attention amidst the multitude of marketing messages consumers encounter daily. While increased engagement can indirectly influence brand loyalty, higher sales, or customer reach, the most direct and immediate result of increased frequency is the engagement level of the audience with the marketing efforts. The other options, while relevant in the broader context of marketing goals, don’t specifically indicate the immediate outcome of frequency.