DECA Sports and Entertainment Marketing Practice Exam

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Prepare for the DECA Sports and Entertainment Marketing Exam. Study with flashcards and multiple choice questions, each question includes hints and explanations. Get ready for success!

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What is the term 'copy' in advertising?

Images used in marketing materials
Words spoken or printed to convey a message
A style of graphic design
Promotional discounts offered

The correct answer is: Words spoken or printed to convey a message

In advertising, the term 'copy' specifically refers to the words spoken or printed that are used to convey a message to the audience. This includes all written content in advertisements, such as slogans, taglines, and descriptive text that help to communicate the selling points and benefits of a product or service. Good copywriting is essential because it not only informs potential customers about the product but also persuades them to take action, such as making a purchase or engaging with the brand. The other options, while related to advertising and marketing, do not capture the essence of what 'copy' means in this context. Images serve to enhance the visual appeal of marketing materials, graphic design style pertains to the overall aesthetic presentation, and promotional discounts refer to financial incentives that encourage purchases but do not relate to the textual elements involved in advertising.