DECA Sports and Entertainment Marketing Practice Exam

What is the term for a method used to measure results that involves numbers or percentages?

1. Qualitative Measurement

2. Quantitative Measurement

3. Descriptive Analysis

4. Experimental Measurement

The correct answer is: Quantitative Measurement

The term that refers to a method used to measure results involving numbers or percentages is known as Quantitative Measurement. This approach focuses on quantifying data, which allows for a statistical analysis of the information gathered. It emphasizes measures that can be expressed numerically, such as sales figures, attendance numbers, or demographic statistics. Quantitative Measurement is particularly valuable because it provides concrete, objective data that can be used to make informed decisions, assess performance, and track progress over time. For instance, through this method, a sports organization might analyze the percentage increase in ticket sales over a specific period or record the average attendance at events. In contrast, the other terms listed relate to different methods of measurement or analysis. Qualitative Measurement focuses on descriptive, non-numerical data, highlighting characteristics and qualities rather than quantities. Descriptive Analysis typically summarizes data rather than quantifying it specifically. Experimental Measurement involves data gathered through controlled experiments to determine cause and effect, which does not inherently focus on numerical data alone.