DECA Sports and Entertainment Marketing Practice Exam

What might a Marketing Information System provide?

1. General statistics about the economy

2. Comprehensive data on competitive pricing

3. Specific information tailored to a target market

4. Consumer opinions on international laws

The correct answer is: Specific information tailored to a target market

A Marketing Information System (MIS) is primarily designed to gather, analyze, and distribute data relevant to an organization's marketing efforts, particularly focusing on understanding target markets. The reason that specific information tailored to a target market is the correct choice is that an MIS provides insights that directly aid marketing strategies, such as consumer demographics, preferences, and buying behaviors. This specific focus on a target market allows businesses to make informed decisions regarding product development, pricing strategies, promotional tactics, and distribution channels, ultimately aligning their efforts to meet customer needs effectively. In contrast, while general statistics about the economy can be useful, they do not provide the targeted insights that are crucial for specific marketing decisions. Comprehensive data on competitive pricing is also valuable; however, it would be more related to market research rather than the tailored information that an MIS offers for direct marketing applications. Lastly, consumer opinions on international laws do not typically fall within the purview of a marketing information system's focus, as this information is not inherently relevant to marketing strategies or target market analysis.