What refers to the graphic representation of a company's name?

The term that refers to the graphic representation of a company's name is a logo. A logo serves as a visual symbol that helps to identify and represent the brand. It can incorporate elements such as typography, colors, and graphical images to create a memorable and distinctive image that represents a business.

A logo is essential for branding, as it not only aids in recognition but also conveys the essence of the company's identity and values at a glance. Customers can quickly associate a logo with the company it represents, making it a fundamental aspect of marketing and branding strategies.

In contrast, a brand encompasses the overall perception of a company, including its values, customer experiences, and attributes, which go far beyond just the visual elements. An emblem generally refers to a more complex symbol or badge that may represent an organization, while a tagline is a short and memorable phrase used for marketing purposes that expresses the essence or slogan of the brand.