What role does an agent fulfill in sports and entertainment?

An agent in sports and entertainment primarily acts as the legal representative of an athlete or celebrity, which involves various responsibilities such as negotiating contracts, securing endorsement deals, and managing relationships with teams, sponsors, and other entities. Agents leverage their expertise and industry connections to advocate for their clients’ interests, ensuring they receive fair compensation for their skills and marketability.

While promoting products for a company is an aspect associated with marketing professionals, it is not the main function of an agent. Evaluating potential talent for agencies pertains more to talent scouts or recruiters, who focus on identifying individuals with the potential to pursue successful careers, rather than representing existing talent. Additionally, managing an athlete’s personal finances may fall under the purview of financial advisors or managers, though some agents may provide limited assistance in this area. However, the core function of an agent remains centered around representation and contract negotiation.