DECA Sports and Entertainment Marketing Practice Exam

What term describes a combined action that occurs when products owned by one source promote the growth of related products?

1. Collaboration

2. Synergy

3. Integration

4. Association

The correct answer is: Synergy

The term that refers to a combined action where products owned by one source promote the growth of related products is synergy. Synergy occurs when the collaboration of various elements, such as products or marketing strategies, creates an effect that is greater than the sum of their individual effects. In the context of marketing, this means that when a company has multiple products that complement or enhance each other, the overall impact on sales and brand recognition can be significantly increased. For instance, a beverage company might release a new flavor of a drink that pairs well with its existing snack line. The advertising for the new flavor can highlight how well it complements the snacks, leading to increased sales for both products. This showcases how the relationship between these products fosters growth, indicating synergy at play. The other terms might reflect relevant concepts within marketing, but they do not capture this specific combined effect as comprehensively as synergy does. Collaboration implies working together but does not inherently suggest a resulting enhanced effect, while integration mainly refers to combining different elements into a unified whole. Association could imply a relationship between products, but it lacks the specific context of growth and enhancement found in synergy.