DECA Sports and Entertainment Marketing Practice Exam

What term describes a method of distributing an event to a large audience?

1. Mass Communication

2. Media

3. Public Relations

4. Advertising

The correct answer is: Media

The correct answer is ‘Media’ because it encompasses the various channels and tools used to deliver information and events to a wide audience. This term includes traditional outlets such as television, radio, and newspapers, as well as digital platforms like social media, websites, and streaming services. These channels are inherently designed to reach large audiences effectively, making 'media' the appropriate term to describe the distribution of an event at scale. While 'Mass Communication' could also relate to disseminating information to a broad audience, it is more focused on the process and effects of communication rather than the actual channels utilized for distribution. Public Relations is primarily concerned with managing a brand's image and communications with the public rather than the direct distribution of events. Advertising focuses specifically on promoting products or services through paid messages, which, while it can be a part of event distribution, does not capture the broader scope the term 'media' does. Thus, 'media' is the most accurate term to describe the method of distributing an event to a large audience.