What term describes the marketing of a product in another country?

The term that describes the marketing of a product in another country is international marketing. This concept focuses on deploying marketing strategies that cater to consumers in specific foreign markets, taking into consideration factors such as cultural differences, local regulations, and market conditions.

International marketing involves not just the distribution of goods across borders, but also the adaptation of marketing techniques to better fit the target audience in the foreign market. This can encompass developing localized advertising campaigns, understanding consumer behavior specific to that country, and even modifying products to meet local preferences and standards.

While global marketing refers to marketing strategies that are applied broadly across many countries, international marketing is more about the tailored approaches and strategies used for specific international contexts, emphasizing the importance of understanding each unique market thoroughly.

Transnational and multinational marketing, on the other hand, involve more complex structures that may apply to companies conducting business in multiple countries simultaneously but can blur the lines of targeting and market adaptation, making them less focused than international marketing in terms of targeted outreach and strategy development.