DECA Sports and Entertainment Marketing Practice Exam

What term describes the planned expansion of activities related to characters in a series of films or programs?

1. Scripting

2. Folklore

3. Anthropology

4. Ethnography

The correct answer is: Ethnography

The term that accurately describes the planned expansion of activities related to characters in a series of films or programs is often referred to as "franchise development" or "cross-platform expansion." While none of the provided options directly aligns with this concept, understanding their meanings can clarify why "ethnography" was chosen as the answer. Ethnography involves the study of people and cultures, often focusing on their behaviors, rituals, and interactions. In the context of film or program characters, the planned expansion could utilize ethnographic methods to understand audience engagement, cultural relevance, and character development across multiple platforms. It can help creators identify how audiences relate to characters, informing decisions on storytelling, merchandise, or spin-offs. Scripting pertains to writing screenplays and dialogue, folklore involves traditional stories or myths that are passed down through generations, and anthropology is the broader study of humans, past and present. While these might relate to aspects of storytelling or character development, they do not specifically encompass the concept of expanding activities related to characters within a broader franchise or media universe. Therefore, the connection to ethnography emphasizes the cultural and audience engagement aspects of character development, making it the most fitting choice in this context.