DECA Sports and Entertainment Marketing Practice Exam

What type of data is collected from secondary sources for purposes other than the current study?

1. Primary data

2. Qualitative data

3. Secondary data

4. Quantitative data

The correct answer is: Secondary data

The correct answer is secondary data. This type of data is gathered from sources that were collected for a purpose other than the current research project. Secondary data includes information that has already been collected, analyzed, and published in various formats, such as academic studies, government reports, industry publications, or databases. Using secondary data can be beneficial because it allows researchers to save time and resources by leveraging existing information. This type of data often provides insights or context to support new research without having to gather fresh data directly from subjects. In contrast, primary data refers to information collected firsthand specifically for the current research purpose, making it distinct from secondary sources. Qualitative data encompasses non-numerical information that seeks to understand concepts, thoughts, or experiences, while quantitative data consists of numerical information that can be measured and analyzed statistically. While all of these terms are relevant in the context of research, secondary data specifically refers to pre-existing information compiled for a different use.