DECA Sports and Entertainment Marketing Practice Exam

What type of store has a physical location or store site?

1. Online Store

2. Pop-up Store

3. Brick and Mortar Store

4. E-commerce Store

The correct answer is: Brick and Mortar Store

A brick and mortar store is defined as a traditional retail store that has a physical presence where customers can visit and purchase goods or services in person. This type of store is distinct because it relies on a tangible location for conducting business, which fosters direct interactions between staff and customers, allowing for an engaging shopping experience. In contrast, online stores and e-commerce stores operate primarily through the internet without a physical front, focusing on virtual transactions. A pop-up store, while it may have a physical presence, is typically temporary and often lacks the permanence and established location associated with brick and mortar stores. This makes the concept of a brick and mortar store unique because of its enduring nature and commitment to a defined physical space for retail activities.