DECA Sports and Entertainment Marketing Practice Exam

Which element is least likely to be emphasized in a non-price competition strategy?

1. Quality

2. Customer service

3. Brand loyalty

4. Lower pricing

The correct answer is: Lower pricing

In a non-price competition strategy, the focus is on distinguishing a product or service based on factors other than price. This approach places emphasis on attributes such as quality, customer service, and brand loyalty. These elements serve to create a unique value proposition in the marketplace, allowing businesses to attract and retain customers without engaging in price wars. Lower pricing, on the other hand, directly contradicts the principles of non-price competition. This element seeks to compete on price, which is the opposite of the intent behind non-price strategies. Hence, while businesses that engage in non-price competition aim to highlight superior qualities, responsive customer service, and strong brand loyalty, they do not focus on lowering prices as a way to differentiate themselves from competitors. The strong emphasis on quality, customer service, and brand loyalty illustrates how non-price competition leverages these attributes to build relationships and trust with customers, leading to long-term sustainable growth.