DECA Sports and Entertainment Marketing Practice Exam

Which marketing element involves a panel of people answering questions related to their observations or opinions?

1. Focus Group

2. Advisory Board

3. Survey Panel

4. Market Panel

The correct answer is: Focus Group

The marketing element that involves a panel of people answering questions related to their observations or opinions is a focus group. Focus groups typically consist of a small, diverse group of individuals who discuss their perceptions, attitudes, and feelings regarding a product, service, or marketing campaign. These discussions are usually facilitated by a moderator and aim to gather qualitative data that can provide insights into consumer behavior and preferences. Focus groups serve a crucial role in market research by allowing marketers to explore the reasoning behind consumer opinions, test new concepts, and identify potential issues before launching a product or campaign. This qualitative approach can reveal deeper insights than surveys alone, making it particularly valuable for understanding consumer motivations and emotions. In contrast, an advisory board is typically composed of experts who provide guidance and strategic advice rather than engaging in discussions about personal observations or opinions. A survey panel involves collecting data through structured questionnaires, which differs from the open-ended discussions of focus groups. A market panel may refer to a group of consumers who help provide feedback on general market trends, but it does not specifically align with the interactive, discussion-based nature of focus group sessions.