DECA Sports and Entertainment Marketing Practice Exam

Which of the following best describes non-price competition?

1. Competition based primarily on pricing strategies

2. Competition focused on service, quality, and relationships

3. Competition that does not involve customer feedback

4. Competition that prioritizes online sales

The correct answer is: Competition focused on service, quality, and relationships

Non-price competition refers to strategies that businesses utilize to attract customers without altering the price of their products or services. This approach emphasizes aspects such as service quality, customer relationships, product features, and brand reputation. Option B accurately captures this concept by highlighting the focus on service, quality, and relationships—elements that can set a company apart from its competitors without resorting to price reductions or promotions. In contrast, the other options describe different aspects of competition. For instance, the first option centers on pricing strategies, which are inherently part of price competition rather than non-price competition. The third option discusses customer feedback but does not relate directly to non-price tactics; customer feedback can be important in both price and non-price competition. The fourth option mentions online sales, which is more about the sales channel rather than the strategy of competing on factors other than price. Therefore, B stands out as the best description of non-price competition.