DECA Sports and Entertainment Marketing Practice Exam

Which of the following describes a core product?

1. Any product that includes additional services

2. The main product such as an event or performance

3. Products sold at a discount

4. Accessory items sold alongside primary products

The correct answer is: The main product such as an event or performance

The core product refers to the fundamental benefit or service that fulfills the primary need or desire of the consumer. In the context of an event or performance, the core product is the experience itself that attendees are primarily seeking; for example, a concert's core product is the live performance by the artists. This experience is what attracts the audience and drives them to purchase tickets, as it is the essential offering that delivers value. The other options provided describe elements related to products but do not capture the essence of what a core product is. Additional services enhance the main product but are not synonymous with it. Products sold at a discount are indicative of pricing strategies rather than the intrinsic value of the product itself. Accessory items serve to complement the main offering but are not the primary reason consumers engage with the product.