DECA Sports and Entertainment Marketing Practice Exam

Which of the following is an example of an intangible product?

1. A tennis racket

2. A sports camp

3. A branded athletic shoe

4. A signed jersey

The correct answer is: A sports camp

In the context of sports and entertainment marketing, an intangible product refers to a service or experience that cannot be physically touched or owned, as opposed to tangible products that are physical items. A sports camp fits this definition because it offers experiences, knowledge, skill development, and social interaction for participants. While attendees may receive some materials or merchandise during the camp, the primary offering is the experience itself—training, coaching, and personal growth—which is not a physical item that can be possessed. In contrast, the other options represent tangible products that students can own and physically interact with. A tennis racket, a branded athletic shoe, and a signed jersey are all physical items that possess a concrete form, making them distinct from the experience provided by a sports camp. Thus, the correct answer is the sports camp, as it exemplifies the concept of an intangible product within this context.