DECA Sports and Entertainment Marketing Practice Exam

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Prepare for the DECA Sports and Entertainment Marketing Exam. Study with flashcards and multiple choice questions, each question includes hints and explanations. Get ready for success!

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Which of the following is NOT a characteristic of an evergreen product?

  1. Permanent popularity

  2. Seasonal availability

  3. Consistent demand

  4. Year-round relevancy

The correct answer is: Seasonal availability

An evergreen product is characterized by its ability to maintain a steady level of interest and demand over time, regardless of seasonality. This means that such products are consistently sought after due to their permanent popularity, year-round relevancy, and consistent demand. This aligns with characteristics A, C, and D. Seasonal availability indicates that the product only sells well during certain times of the year, which is in direct contrast to the nature of evergreen products. Evergreen products defy seasonal trends and maintain sales throughout the year, making them a stable choice in many markets. Therefore, the aspect of seasonal availability does not fit the definition of an evergreen product.

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