DECA Sports and Entertainment Marketing Practice Exam

Which of the following is a feature of visual merchandising?

1. Creating seasonal discounts

2. Designing store layouts and product displays

3. Conducting market research

4. Managing customer service issues

The correct answer is: Designing store layouts and product displays

Visual merchandising is primarily focused on how products are presented in a retail environment to attract customers and enhance their shopping experience. This involves designing store layouts and creating product displays that strategically showcase items to encourage purchases. Effective visual merchandising uses elements like color, lighting, space, and display techniques to create an appealing store atmosphere. The other options, while important in the overall context of retail and marketing, do not specifically pertain to the core functions of visual merchandising. Creating seasonal discounts relates to pricing strategies, conducting market research is about understanding consumer behavior and market trends, and managing customer service issues focuses on customer experience after entering the store. These areas contribute to the overall success of a business but do not directly define visual merchandising practices.