DECA Sports and Entertainment Marketing Practice Exam

Which of the following is often a responsibility of a public relations specialist?

1. Developing product pricing strategies

2. Building and maintaining media relations

3. Conducting internal audits

4. Managing social media accounts

The correct answer is: Building and maintaining media relations

Building and maintaining media relations is a crucial responsibility of a public relations specialist. This role focuses on creating and fostering relationships with journalists, editors, and other media personnel to secure positive coverage for an organization or brand. By cultivating these relationships, public relations specialists can communicate effectively with the media, share important news, and manage the public image of the organization they represent. Their work often involves writing press releases, organizing press conferences, and preparing media kits, all of which contribute to a favorable portrayal of the brand in the public eye. In contrast, developing product pricing strategies falls more under marketing or finance specialists, as it involves analyzing market conditions and financial data to determine optimal pricing. Conducting internal audits is typically a function of internal audit departments or financial personnel, focusing on compliance and financial accuracy rather than public perception. Managing social media accounts, while part of the broader marketing and communications field, is often designated to digital marketing specialists or social media managers, who focus specifically on online platforms and engagement rather than the overall media relationship management that public relations specialists engage in.