DECA Sports and Entertainment Marketing Practice Exam

Which of the following terms is used to denote the number of views a program attracts?

1. Traffic Rates

2. Rations

3. Viewership Metrics

4. Audience Ratings

The correct answer is: Rations

The term that accurately denotes the number of views a program attracts is audience ratings. Audience ratings provide a measurement of how many people are watching a particular program at a given time and are often expressed as a percentage of the total number of potential viewers. This metric is critical for networks and advertisers, as it helps them assess the popularity of a show and determine advertising rates based on the viewer engagement it generates. While traffic rates could refer to the flow of viewers, they are less commonly used in the context of television viewership. Viewership metrics is a broader term that may encompass various types of measurements related to viewership but does not specifically refer to the number of views. Rations does not relate directly to audience measurement in this context. Therefore, audience ratings is the most precise term to describe the number of views a program attracts.