DECA Sports and Entertainment Marketing Practice Exam

Disable ads (and more) with a membership for a one time $4.99 payment

Prepare for the DECA Sports and Entertainment Marketing Exam. Study with flashcards and multiple choice questions, each question includes hints and explanations. Get ready for success!

Practice this question and more.

Which term best describes trends in consumer behavior that can fluctuate rapidly?

Fads
Evergreens
Classics
Stables

The correct answer is: Fads

The term that best describes trends in consumer behavior that can fluctuate rapidly is "fads." Fads are short-lived, intense interests or phenomena that can capture the public's attention quickly and then fade just as fast. They often arise suddenly and become popular within a specific demographic, only to decline in popularity shortly thereafter. The rapid fluctuation associated with fads makes them distinct from other terms that might describe longevity or consistency in consumer behavior. For example, "evergreens" refer to trends that have sustained popularity over time, while "classics" are timeless items that maintain their appeal across generations. "Stables" could imply trends or products that show consistent demand, but do not experience the abrupt rise and fall characteristic of fads. Understanding fads allows marketers to tap into transient consumer interests effectively, albeit with the awareness that they may need to pivot quickly as trends change.